The Crown Collection | Who we are – Welcome to SA’s largest décor store
In the world of decorative antique, French and contemporary furniture and accessories, there exists a décor store that transcends the ordinary. The Crown Collection – SA’s largest décor and antique emporium – deserves a mention alongside fellow Paris, New York and London counterparts.
Often asked about our behind-the-scenes décor store identity, we are quick to respond that our mission is to be proud purveyors of sophistication and chic; offering a distinctive and curated blend of antique, French, and contemporary pieces that define the essence of timeless elegance for classical or modern homes, offices, hotels and lodges.
A dedicated ensemble of curators
Who are the characters behind The Crown Collection store window? At the heart of The Crown Collection lies an experienced and discerning team obsessed with the art of curating the most exquisite furniture and accessories from all over the world and presenting them to South African and international collectors and homeowners.
Our passion and love for decorative antique, French and contemporary furniture extends beyond mere commerce; it’s a dedication to sourcing beautiful pieces that are meant to complement any interior; locally and globally.
(We also have an experienced in-house team of skilled restorers who can upholster, gild, bleach or stain any piece that takes your fancy).
A unique approach to ‘Eclectic Fusion’ (Mix don’t match)
When it comes to decorative antique, French and contemporary furniture and accessories, we are intuitively drawn to the extraordinary, the unique and the rare; an industry trait that sets The Crown Collection apart from other décor and antique stores.
The essence of our aesthetic revolves around mixing classic antiques with contemporary pieces, creating spaces where different eras and styles seamlessly intertwine. Each piece in our collection is handpicked.
A specific in-store style narrative
How do we describe The Crown Collection’s aesthetic? Our décor store is a stage dedicated to a style that embodies timeless elegance, featuring pieces carefully selected to naturally blend various styles and periods.
Each area is thoughtfully arranged and filled to the brim with hand-picked decorative pieces that create an atmosphere which resonates with our interior designers and clients; providing them with an unparalleled experience in interior design.
A commitment to inspiration and creativity
What fuels our collector’s creativity? The answer lies within.
We draw inspiration from our passionate curiosity; seeking the unseen and the unconventional.
The Crown Collection is a manifestation of what we desire and what we believe is missing in the world of interior design. It’s about going beyond the ordinary and presenting a collection that speaks to the unique taste of our clientele.
All it takes is just that ‘one’ antique piece
We know how difficult it is to find that special item of furniture or accessory that deserves to be showcased in your home. It could be an elaborate crystal chandelier, a decorative gilded mirror, a Dutch Louis XVI Period Mahogany Armoire (circa 1790) or a delicate collection of silverware). (That’s just for starters).
Our mission is to provide a distinctive and curated collection of the highest quality decorative antique French and contemporary furniture and accessory items that are not only likely to increase in value over time but will also become ‘statement’ pieces in any space.
With that in mind, we have created a unique décor store where interior designers and clients can find ‘one-of-a-kind’ pieces for their tastes and spaces.